MarketScience
With extensive experience in the analytics and marketing space, Marketscience services their global client base via advanced marketing analytic models. The firm is a leader in Consumer Demand Modeling. This evolution of Marketing Mix Modeling makes accessible the advanced sciences of economics & econometrics for the commercial community.
APPLICATIONS ACHIEVING VERIFIED STATUS
Application Name: | SimOpt Studio |
APPLICATION DESCRIPTION: | The Marketscience SimOpt.Studio web application allows companies to simulate and optimize marketing investments across tactics, messages and time to maximize sales and ROI. It uses advanced machine learning algorithms and inputs from marketing response modeling to support management decision making and scenario planning. The SimOpt tool is part of Marketscience’s full platform for measuring marketing effectiveness, Marketscience.Studio, which provides users with extensive data visualization and management capabilities together with unique statistical modeling techniques for analyzing big data. The SimOpt.Studio is currently used by many leading F500 companies on a global basis. |
Veracode Verified Standard represents that the following application security practices are embedded into the software development process:
Learn more about the Veracode Verified program by clicking here. |
These are Offerings that are not owned, created, licensed, or sponsored by Veracode. Veracode does not assume any liability with any Third-Party Offering and is not responsible for the quality, accuracy or nature of the Third-Party Offering or its content. Nothing in any third-party EULA shall limit, impact or supersede any of these terms.