Veracode Launches “Land with Channel” Sales Strategy to Fuel the Next Stage of Growth

Burlington, Mass - April 27, 2023 – Veracode, a leading provider of intelligent software security solutions, today announced the launch of a new “Land with Channel” sales strategy, designed to increase growth and provide enhanced service options for clients. Effective today, Veracode North America will sell its intelligent software security products to new customers exclusively through its network of authorized channel partners.

"Together with our channel partners, we can bring solutions to the market in an impactful way," said Andre Cuenin, Chief Revenue Officer at Veracode. "Partners play an essential role in providing customers with the guidance and support they need to optimize their software security programs. By collaborating closely, we can deliver more value to our customers and help them address the complex challenges of software security."

This announcement follows the introduction of Veracode’s Velocity Partner Program that includes demand-generation campaigns, on-demand sales enablement tools, and a role-based partner training and certification program. With this new “Land with Channel” strategy, Veracode and its partners will collaborate to deliver comprehensive software security solutions to customers, combining Veracode’s innovative software security platform with the expertise and application security offerings of its partner network.

"We are committed to empowering our channel partners to deliver the best possible software security programs to their customers," said Jacques Lopez, Senior Director, North American channels at Veracode. "Our product portfolio allows organizations to prevent security flaws via developer education, continuously detect flaws and vulnerabilities throughout the modern software development lifecycle, and respond to threats with our AI-powered Veracode Fix product, moving beyond AppSec testing and into intelligent software security.”

Lopez added, “Our channel partners bring services and expertise in managing software security operations and correlating overall risk. By working better together, we can achieve our shared goal of helping organizations build more secure software at scale."