How Veracode's Enhanced Velocity™ Partner Program Can Benefit You

In the ever-changing landscape of information security, organizations face significant challenges in protecting their data and systems from evolving threats. To effectively navigate this complex terrain, they increasingly turn to partners for expertise and resources. Recognizing the importance of partner collaboration, Veracode has launched an enhanced Velocity™ Partner Program that empowers partners to provide high-value solutions to customers. This strategic program offers a range of benefits, including access to cutting-edge application security technologies, training, and support, enabling partners to deliver comprehensive security solutions that address the evolving needs of customers. 

Why Enhance Our Partner Program 

As cyberattacks grow more sophisticated, organizations can no longer rely solely on in-house security measures. To effectively combat these threats, they require a comprehensive range of expertise, resources, and cutting-edge technologies that surpass what most companies can manage on their own. 

This is where our esteemed partners come into the spotlight. Recognizing their exceptional expertise and capabilities, Veracode is delighted to offer them access to our cutting-edge application security technologies, training, and unwavering support. Armed with these invaluable resources, our partners can provide their customers with comprehensive solutions that directly address their ever-changing security needs, encompassing vulnerability management, software composition analysis, and secure coding practices. Our mission is to empower our partners to assist their customers in developing secure software that effectively minimizes risks and ensures compliance with stringent regulatory requirements. Together, we create a formidable alliance against the evolving cybersecurity landscape. 

3 Pillars of Enhanced Velocity™ Partner Program 

Veracode's Velocity™ Partner Program is set to empower partners by offering innovative solutions, fostering seamless collaboration with resellers and distributors, and providing a spectrum of benefits tailored to their involvement levels. This revamped channel strategy is anchored on three fundamental pillars, each meticulously designed to ensure partner success. 

Firstly, the program emphasizes Relevance, acknowledging the multifaceted needs of partners in terms of mindshare, bookings, margin, and services. By intricately understanding and catering to these critical aspects, Veracode aims to be an indispensable element of partners' operations. 

Secondly, the program places unparalleled importance on Alignment, strategically partnering with the most suitable entities within each territory. Priority is given to those with well-defined application security practices, ensuring a synergistic collaboration that leverages the collective expertise of Veracode and its partners. 

Lastly, the program is deeply committed to instilling Confidence among partners, nurturing their trust in Veracode's comprehensive product portfolio and solidifying confidence in their joint partnership. This dual focus on product excellence and partnership integrity serves as the bedrock for long-term success. 

Early Indicators of Success 

The Veracode Velocity™ Partner Program has demonstrated early signs of success, highlighting its effectiveness in driving results for partners and their customers. One notable achievement is the surge in deal registrations, reflecting the increased engagement and enthusiasm of partners to incorporate Veracode's solutions into their offerings. This upswing in activity stems from partners' recognition of the market's demand for robust application security solutions, driven by the evolving needs of customers. 

By attaching their professional services offerings to Veracode's solutions, partners are poised to enhance their revenue streams by delivering comprehensive assessments of customer challenges. This collaborative approach empowers partners to implement joint solutions that resolve customer pain points. 

These initial triumphs underscore the transformative potential of the Veracode Velocity™ Partner Program in equipping partners with the resources they need to deliver exceptional value. Leveraging Veracode's industry-leading application risk management platform, partners gain access to cutting-edge security capabilities that accelerate their development and scaling of secure software. The program's compelling rewards and benefits further amplify partners' ability to address customer demands and accomplish their business aspirations. These benefits include exclusive access to innovative products, technical expertise, and thought leadership opportunities. 

Conclusion 

In conclusion, the Veracode Velocity™ Partner Program offers numerous benefits for our partners. By joining the program, partners can tap into new revenue streams, expand their pipeline with innovative product and service offerings, and establish a predictable renewal annuity that leads to consistent recurring revenue. With Veracode's cutting-edge solutions and strong support system, partners can confidently grow their businesses and achieve long-term success in the fast-paced world of application security. We are committed to empowering our partners and helping them unlock their full potential in the market. Join us today and see the impact the Veracode Velocity™ Partner Program can make on your business.